Article

Family Businesses Offer a Unique Response to a VUCA World: An Interview with the Massie Family

Wendy Sage-Hayward, MA, FEA
Published: Nov 30, 2020

A Family Focus story This article is dedicated to understanding the resiliency of family businesses as they navigate their way through a VUCA world (an environment full of Volatility, Uncertainty, Complexity and Ambiguity). We interviewed a business family that exemplifies the VUCA response system; Sharlene Massie and her son, Chris, own and operate About Staffing Ltd. which […]



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